I've run into a lot of freaking out freelancers lately here on the internetz. It's to be expected though, the economy is shot and people are desperate to make ends meet. I'm freaking out plenty as it is (just ask ~
ShadowGryphan), and naturally the biggest concern is "WHY CAN'T I GET ANY WORK?!!?". Ironically their first thought is, "I Suck!", when the reality is not that you suck as an artist... it's that there's bajillion people out there that you're competing with who also all think that they suck. Eventually one of those artists is going to get picked - you can't really blame yourself for not being that person when there's 70+ applicants for a position.
As it stands, the general thought is that if you can't secure work, you're doing something wrong. You may be, but let's explore this further. There's a lot of competition out there and a client has a vision for a product that very few will likely match. This obviously is stress inducing, right? You gotta be at the top of your game right now to secure work.
With that in mind, I know a LOT of you are already working on this aspect of your art, I get requests for critiques a lot online, through notes here, on twitter, on facebook - wherever, there's people who are pushing quality and want real feedback. So I'm not going to preach on that side of the fence. Let's assume you're all pushing as hard as you can on your skills (I'm proud of many of you folks around here - I got a productive group of people following me here on DA!). What comes next? Promotion.
One of the big reasons people can't secure work, even in a good financially level time is due to promotion. They just don't do it! Or if they do, often it's not enough. Just how much time do you put into making yourself known, speaking to prospective clients, and being seen? Or are you just waiting for your skills to sell yourself for you?
Let me tell you how this is going to go - if you don't hunt them down, they will not find you. There are notable exceptions, but usually that's because they FOUND you somewhere. Why? Because you promoted somewhere. Small bit of promotion? Small bit of notice. Lot of promotion? Lot of notice. You want more eyeballs on your art stuffs.
Let me provide two stories before I continue on my ramblings:
~Not too long ago I was leaving my apartment to go to band practice. I was walking to my car when an individual approached me and said, "Excuse me sir, you're an artist, right?". Panic set in briefly as I don't advertise out of the apartment unless it's a convention or something... and lets face it, chances of running into people from a convention a half year after the show and them remembering me? Slim chances. It's not like I wear a stuffed penguin on my head.
Anyway, turns out he's an entertainer and was looking for some album artwork. We exchanged some information and it went from there. He had noticed me from one of my local displays, likely a street fair from a year ago (Go Pink Death!) - promotion is how you handle yourself around people, no matter who you believe they are. This individual spoke to his friends like a street thug, and completely changed his behavior around me.. he spoke courteously and straight to business. This means that I promoted properly at whatever show he found me, and that his meeting with me was something he wanted to be careful in - HE was promoting the very moment he said "Excuse me sir".
You MUST handle yourself with care when presenting this as your livelihood. It represents you.
~Second story, there's an artist who creates some neat work here online. I like his stuff. But he never spoke to people, so he was easily forgotten. Every time I saw a new piece by this individual my first word was, "who?". Suddenly he removed a lot of work and put it all up again in a more formalized way - grouping images like in a gallery, replying to people and forming discussions. He added a bunch of artists on facebook, and networked. This was in the span of like 3 days. Now, a lot of people know his name as he became a person. He was no longer just a username with pretty pictures. He was an artist who had creative ideas and knew what he was talking about. This was a week of promotion that I guarantee brought him work. Sure he's an amazing artist.... so that recognition came fast.... but the presentation is what helped him the most.
With those stories aside, I urge you all who plan on making a career out of this industry to really think about how you present yourself. Put up great artwork. If you don't feel it sells you - don't put it up just to fill gallery space. Talk to people and be involved in the industry discussions. Put your work up in a multitude of online places. There's a ton of galleries, go find them and put up the art - talk to the people who are commenting on your artwork, thank them or answer questions, whatever.... just be a person, a username that doesn't communicate doesn't cut it.
And finally - go send your work to potential clients. Stop waiting for them to find you. It may happen some day.... but can you afford to wait for that moment? I sure can't. When I am actively looking for clients I am investing a lot of time into my online functions. These art journals, displaying new artwork, discussing things on various online forums or wherever - these are all my way of promoting. I like doing it this way as I get to help people at the same time, but still... it pulls people in, and that's good for business.
Keep up the effort guys and gals - the business of surviving these times has to go beyond Photoshop.
Aaaand that's it for me on this one - I wanted to develop this further but I got a lot of work to get done. Keep up the good work, folks
